Is there a way to target people based on a specific link that's been clicked in an email, rather than just that they opened and clicked an email? i.e. a question is asked with multiple options, we'd then target in-app msg based on what option they choose.
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How can I target users based on a specific link clicked in an email?
Best answer by Eric Fitz
Yep, that's absolutely possible, you can include multiple buttons and links in the body of your email!
If you want to track which customer has clicked which link, and then use this to trigger an in-app, I'd recommend using UTM parameters. Here's a guide on how to set these up!
You can then use UTM parameters as triggers for your in-app messages. For example, if the second button on your email links to https://www.domain.com?utm_source=choice2 you can then set up an in-app message to trigger for users who match the rule utm_source=choice2.
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