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I want to be able to create dynamic content in emails based on user attributes


For example, when sending an email I want a particular section to change if user attribute is XYZ.

 

eg. if user type is Parent then show this, if user type is Other show this, etc

Best answer by Roy

@simon h11​ , Yes, You should create multiple versions of the same e-mail and send it to different segments.

 

Meantime you can request a dynamic e-mail builder in @Product Wishlist​ Group.

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3 replies

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  • Expert User
  • 1152 replies
  • January 23, 2021

Hi @simon h11​ , I don't fully get your question here. Please, can you be a bit more specific?

Are you talking about the use of data attributes during e-mail writing?

trialLike this one?


  • Author
  • Connector
  • 6 replies
  • January 25, 2021

Hi Roy. No what I'm looking for is to show different content based on attribute rules.

 

For example,

If [User Type] = "Teacher"

Then show [section of content for teachers]

Else show [generic copy]

 

I understand you can do this in a way through Series, by having If/Then checks - however this leads to creating multiple versions of the same email in the Series, which gets complicated and cumbersome pretty quickly.


Forum|alt.badge.img+5
  • Expert User
  • 1152 replies
  • Answer
  • January 26, 2021

@simon h11​ , Yes, You should create multiple versions of the same e-mail and send it to different segments.

 

Meantime you can request a dynamic e-mail builder in @Product Wishlist​ Group.


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