Making sure your messages are only reaching the right customers has never been more important. I’m sure over the past few weeks you’ve all received a Coronavirus email from a business you haven’t thought about in years. It’s not a great experience.
Here are some ways my teammate Jack has listed to help you reach your most active and engaged users.
- Opt for in-app messages over emails as this will reach a user in the most relevant context
- Filter your audience to those who have recently logged-in, made a purchase, sent you a message, read an email or shown any other sign of fresh engagement with your company
- If you’re sending emails, do it in smaller batches to avoid being marked as spam
- Ensure you remove any lapsed, dormant or former clients from your target audience
You can read more about this is Jack’s blog post: Tips for using Intercom to help with your COVID-19 response