Proactively communicating with customers during this crisis

Here are some really helpful steps that our team suggest taking to ensure your proactive messaging during this crisis doesn’t just add to the Covid noise in your customers’ inboxes:

  1. Make sure the message really counts
  2. Define your customers’ needs and how you’ll help
  3. Focus on active, engaged customers who genuinely need your support
  4. Segment specific groups of customers
  5. Send your message in context (when customers need it)
  6. Practice email etiquette
  7. Focus your message on your customers’ needs

Reply with any other response tactics that you’ve tried and let us know how they worked.

Also, there’s plenty more detail on these tips in our blog post :blush: