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What is transactional messaging?

  • August 30, 2021
  • 1 reply
  • 12 views

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What is transactional messaging?

1 reply

Eric Fitz
Employee
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  • Employee
  • 1630 replies
  • August 30, 2021

Whenever customers take an action or reach an important milestone, it's important to be able to immediately message them, for example:

 

  • A customer's renewal date is approaching... and you send a reminder.
  • A customer leaves items in their cart... and you remind them afterward.
  • A customer requests a password reset... and you instantly send a reset link.
  • A customer pays for an order..... and you follow up with a confirmation message.

 

These messages are what we would call 'transactional', 'operational', or 'event-based' messages.


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