Curious to other product tour users ... what's your default go to length for a product tour? I've heard users can get fatigued after 4-5 steps but wondering if anyone has seen a good best practice on length. Generally I'm referring to tours that introduce a major piece of functionality, new feature, etc... obviously many tours need only be 1 or 2 steps.

We did research this by looking at anonymised tour data from all the tours being engaged with by end users, including their step count. I recall we came back with 4/5 being the max you should really consider, but I don't think we were able to segment by automatically triggered vs. opt-in by clicking a link. We discounted one step tours, as they obviously had the maximum completion rates.I'll ask our Product Tour PM to see can we take a look. But we may not get an answer on this as they're super busy right now... working on something MASSIVE :)

Hi @eric p11This is an interesting one, with a pretty frustrating answer... and that is (drumroll....) - it depends :)If your tour can keep to one or two steps, that's great. Launch away and expect pretty good engagement (as long as your targeting is tight). But if it's going to be a little longer you should consider letting the customer (or visitor) opt-in to taking the tour to manage their expectations. It'll also help keep your engagement data pretty neat too. So you'll know anyone taking the tour truly wanted to, as opposed to just finding themselves on it.So, what we tend to do most of the time now is use audience targeting to launch an ongoing message or bot to relevant audience saying 'Looks like you want to X - want to know more? Take the tour'... then embed the tour or just link to it in the body text.This way, if your tour is helpful (and guiding someone through a complex flow) it can be 10 steps and still get great engagement as the customer is opting in (we've even used copy to manage expectations, like 2 minute tour etc).Hope that helps! And thanks for jumping onboard as part of our Interconnected Groundbreaker crew 🙌

What's your preferred number of steps in a product tour?

What's your preferred number of steps in a product tour? | Community

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