My team sent a lot of outbound messages to customers via the inbox that we want a customer to reply to.
Currently, as part of the macros we use, we set the conversation to closed when sending the message even though we want a response.
I am trying to understand what the impact of closing this conversation versus leaving it open/snoozed? Does it display differently to the customer at all?
Hey 
Larissa here from Intercom Support.
At Intercom, we only close a conversation when we determine that it’s been resolved. Whenever you are waiting for a response from the customer, we’d recommend that you keep the conversation Snoozed.
When you close the conversation, the customer receives a message that the conversation is closed. If the conversation meets the criteria explained here, a conversation rating is also sent.
Also, depending on your Messenger settings, customers might not be able to reply to the conversation.
For more information on when to snooze a conversation, I’d recommend that you check this article.
Hope this helps!
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