Send messages in Intercom based on real-time events - and use metadata in your messages!

You can now trigger messages in real-time whenever your customers take an action in your product that you’re tracking as an event in Intercom.

With this feature, you can choose whether your message should be sent to users only once, or every time the event is triggered and they match the audience rules. What’s more, you can incorporate the metadata from the event into the message to give it a personal touch.

Use this to send relevant and timely recurring messages such as:

• Account activity notifications like subscription renewals and password resets
• Purchase confirmations and status updates
• Inactivity reminders when you notice customers are slipping away
• Greetings to viewers of your pricing page, no matter how many times they visit
• ...and so much more

You can also choose to limit the resending frequency and the maximum number of times they can receive the message. By default, users will not be eligible to receive the same message more than once per hour.

To learn more, check out this article.