In our use case we send specific tags to Intercom when an user tries out one of the key software features for the first time during the free trial - we then want to use this tag to trigger a certain follow-up message in context with the feature just used.
Would it be better to use an event based message in this use case? Is there a difference in latency between tag vs. event used as the trigger mechanism/rule for the message?
It's important that the message follows immediately on the action just taken by the user.