Why would I use Series over smart campaigns? What are the main benefits?
Answered
What are the benefits of a Series over a campaign?
Best answer by Eric Fitz
Series has many benefits over a traditional smart campaign, including;
- Series enables you to create multiple paths and diverging/converging paths for each messaging flow. Campaigns on the other hand only allow linear paths.
- Series gives you a birds eye view of the entire messaging journey of your users, something that isn’t possible in Campaigns.
- Series allows you to use all outbound channels, including Custom Bots, Mobile Carousels and Product Tours.
- Series allows you to create fallbacks, in the event users don’t match rules for different messages by enabling you to create diverging and converging paths.
- Series can target users, leads and visitors, Campaigns aren’t able to target visitors.
You can read more about Series in this article.
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