Hi @user377 ,
If you are using companies in Intercom, you can use company attributes or company tags to show different product tours.
If you just have users in Intercom, you should use user attributes or tags.
Example:
User attribute - Branding: Blue or Tag: Blue;
During the creation of a product tour, select the same segment.
In addition to Roy's idea, it might be best to have different tours to customize the goals for each organization, as a tour should really drive specific actions and the fewer, the better. Having a tour to fit all people may miss some great opportunities to meet your customer's needs even more.