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Can you push Traffic Source (Google Analytics channel, medium, campaign, etc.) to Pipedrive CRM?

  • 10 September 2021
  • 4 replies
  • 112 views

Hi. Is there any way to see source of traffic in the Intercom? Can you import these data from Google Analytics? (I am not able to add UTM codes for organic traffic and it is not practical to tag all URLs). Our sales team can create a person/deal in Pipedrive straight from Intercom which is great, but I would also want to push traffic source if possible.

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Best answer by Roy 10 September 2021, 16:41

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Hello @bison​ , If you Install Intercom with Google Tag Manager, this should give you the option to get the following information.

 

Once you pass this Information to Intercom (In Custom Attribute), you can transfer this to Pipedrive or any other CRM.

Hi @roy s11​ I see utm and even better I see first click /last click source, etc in Intercom thanks to https://gaconnector.com/.I struggle to push this content to Pipedrive. It does not look that standard connection is passing this... Do you recommend anything else?

 

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@bison​ , Wow great tool, thanks for sharing but if you are using SF Marketing cloud it's already supported there.

 

Please take a look at the following article: https://help.salesforce.com/s/articleView?id=sf.mc_gai_utm_parameters.htmamp;type=5

 

You can also assign tags in Intercom based on UTM Parameter, then based on the following tag track leads.

Yes, it is possible to push traffic source data from Google Analytics (channels, mediums, campaigns, etc.) to Pipedrive CRM using various integration tools and services available in the market.

One way to achieve this is by using a third-party integration service like Zapier or Integromat. These tools allow you to create automation workflows that can push data from one platform to another based on specific triggers and actions. For example, you could set up a workflow that automatically creates a new lead or contact in Pipedrive when a visitor lands on your website through a specific Google Analytics campaign.

To do this, you would need to connect your Google Analytics and Pipedrive accounts to the integration service and map the relevant data fields between the two platforms. Once the workflow is set up, it will run automatically and push the traffic source data from Google Analytics to Pipedrive CRM in real-time.

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