Why Speed Alone Isn’t Enough?
Imagine being the sole support agent for thousands of customers on a growing platform, personally handling every request. That was my partner’s reality at a startup years ago. The sheer volume was overwhelming, but every interaction mattered to him, and he poured genuine care into crafting thoughtful, personalized responses for every single user. Customers felt valued, but it came at a cost: long delays that led to frustration despite his best efforts. The pressure to speed up was constant, and leadership understandably wanted faster responses. This is the dilemma many companies face: speed vs. care. Most companies, when faced with this situation, choose efficiency. They prioritize speed, churning through tickets as quickly as possible—but at what cost? Responses often feel generic, irrelevant
