Using your Support team to proactively help customers get the most out of their plan 💡
Hey Support Leaders 👋 I’m Michelle, and I’m a Support Manager here at Intercom. I wanted to share some insight into something we’ve been working on within our Support team over the last few months that I think might be useful to others across the industry. With customers all over re-evaluating their tech stacks and looking to minimise costs where possible, it’s more important than ever to ensure that they are getting the most out of your product, and really getting to see the value it has, to help inform their decision making. At Intercom, we spotted an opportunity to utilise our own Support team (who are speaking with hundreds of customers every day), to proactively flag with customers when they are not using features within their subscription (that they’re paying for!), so that they can see the full power of what they can do with Intercom. The problem we faced, like most Support teams, is that we did not have a tonne of capacity to spare for our team to take on the additional wor