For those of you managing multiple brands within Intercom, I'd love to hear about your approach and any lessons learned.
What best practices have worked well for you when using Intercom and Fin across multiple brands? Are there specific do's and don'ts you would recommend?
Intercom appears to be optimized primarily for single-brand organizations, so I'm interested in learning how others have structured their instance, content, workflows, and AI experiences to support a multi-brand environment. As an Intercom Manager, my focus is on managing the customer experience, support operations, content, and AI performance—not on building and maintaining complex technical integrations or data connector strategies. We have dedicated teams for that. I'm particularly interested in understanding how other organizations have kept multi-brand management simple, scalable, and sustainable from an operational perspective.
What has been most successful for your team? And just as importantly, what mistakes or challenges would you caution others to avoid?