Struggling with Emails Landing in Spam – Need Advice | Community
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Hi everyone,

I’ve been sending newsletters and promotional emails for my small business, but a significant number of them are ending up in recipients’ spam folders.

I’m trying to improve engagement, but low deliverability is holding me back. I’ve heard about authentication protocols like SPF, DKIM, and DMARC, but I’m not sure how to implement them correctly.

Can anyone share practical tips or strategies for maintaining a clean email list, avoiding spam triggers, and improving sender reputation?

I’d love guidance on how to increase email deliverability effectively without overcomplicating things.

Hi ​@xemewis 
 

From what I have seen, spam’s almost always about your domain’s reputation. Get the protocols you mentioned: SPF, DKIM, and DMARC set up on your domain, your email provider should have guides for that, as they should be sat up there.

Other things that actually move the needle, as at the end it’s about how it’s perceived as well:

  • Keep your list clean: meaning always delete bounces and dead addresses if you’d have any.

  • Send relevant stuff, not generic blasts.

  • Avoid spammy subject lines and too many links. (So you can check if content-wise, the subjects and even body is good there)

  • If you’re sending a lot, warm up your domain.

  • Track opens, clicks, and bounces; tweak based on what works.

Do this consistently and your emails should stop going straight to spam. But heads up that it’s a long term game tbh.

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