Building digital customer journey

  • 7 September 2023
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Hey! I am revamping our digital-led onboarding and adoption journeys in Intercom. I would love to see the series you are building and what kind of campaigns you normally create.

Onboarding:
We have a big series that includes emails, in-app, and interventions from our Scale CSMs (pool model)
We created different onboarding milestones, and if customers are not achieving them, we have different paths and different interventions

Adoption:
I am creating different series to send in-app and email interventions when customers are stuck or not reaching specific milestones according to our customer journey

If anyone is open to chat about that and exchange ideas, let me know!


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