What are the benefits of a Series over a campaign?

Question

Why would I use Series over smart campaigns? What are the main benefits?

Eric Fitz · Accepted Answer

Series has many benefits over a traditional smart campaign, including;Series enables you to create multiple paths and diverging/converging paths for each messaging flow. Campaigns on the other hand only allow linear paths.Series gives you a birds eye view of the entire messaging journey of your users, something that isn’t possible in Campaigns.Series allows you to use all outbound channels, including Custom Bots, Mobile Carousels and Product Tours.Series allows you to create fallbacks, in the event users don’t match rules for different messages by enabling you to create diverging and converging paths.Series can target users, leads and visitors, Campaigns aren’t able to target visitors.You can read more about Series in this article.

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