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Customer behavior changing to avoid Fin

  • May 27, 2026
  • 1 reply
  • 8 views

Adam Bengal
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Hello Intercom Community!

We have been live with Fin for just over a year now. We began small with a subset of beta users, then went live with all users on our Cloud platform on January 1st 2026. While there are bumps and dissenters, overall the reception was positive and we saw steady growth/use AND witnessed a direct decline in the number of support cases, which is one of the primary goals.

HOWEVER. We seemed to have plateaued and are now seeing a change in Customer behavior as users are actively avoiding Fin: while the number of daily chats remains about the same (as we are adding new users weekly), we have seen a steady increase in our support call and email volume over the last 2-3 months (see the below chart which clearly shows this shift in behavior; Fin is replacing the ‘In-app’ support channel, but notice how the Call and Email channels are now steadily increasing).

Note: We currently have Fin setup to only act as a ‘first line of defense’ on questions, and he does NOT interact  with our emails or ServiceCloud cases in general (only creates the case when an escalation is needed). 

Has anyone else witnessed this type of shift? Any ideas on how to improve this?

1 reply

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  • Active User
  • May 29, 2026

Are you seeing that users who are now reaching out over email or phone are users who previously tried to interact over chat? It would be interesting to see if they’ve tried one and decided to go another path because they didn’t like the answer they were getting. It could also be that the volume shift from channel to channel could be another customer segment. I would start by analyzing the reason customers are reaching out from email and phone and see if there is a content gap. The Analyze Tab under Fin would be helpful here in identifying part of what’s making the shift happen. 

That being said, I would also enable Fin over email. If the bulk of the questions can be solved by Fin, let Fin solve them, and make sure it’s easy for customers to transfer to a person when they ask.