These questions are for somebody who is into B2b sales background or into email marketing for the same
How do you see email supporting the overall pipeline for complex solutions like B2B SaaS or AI?
What types of email campaigns and automation workflows tend to perform best for B2B SaaS companies?
Which metrics do you prioritize the most — open rates, CTR, conversions, or something else? Why?
What are the biggest challenges you face with leads coming from email marketing — quality, intent, timing, or something else?