There is a bug that often prevents posts from showing if there isn’t a URL rule. I solved this for us by adding a URL rule to each post (or each rule block directly before the post). Seems to have started a couple months ago, so not sure if that aligns with your timeline, but it led to a dramatic decrease in open rate for us.

I also noticed a significant drop in our open rates. This occurs in both series and outbound messages and I'm also looking for a solution 😥

Try adding a URL rule (such as URL contains a slash) which should solve it if the issue is the same as what I encountered.



@juliana b​ yep, same here for series and outbound messages. I'm going to try adding the URL rule suggested by @user423​ - thanks for taking the time to respond. I will let you know if it helps to boost open rates.

Hi Jilian, how's everything?

I believe this is very dued to your public. I have problems with e-mails, the open rate for this is around 3 or 5% only.

Posts are great for us, around 90%

Be aware that sometimes sending too much messages can be a problem.

Hope this helps, let me know if I can help you out in something else