How Do You Integrate Fin AI Agent with Custom Workflows for Small Businesses? | Community
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How Do You Integrate Fin AI Agent with Custom Workflows for Small Businesses?


Hi Intercom Community,

I’m exploring how to integrate Fin AI Agent into custom workflows for a small business to automate customer support. Any tips for setting this up efficiently?

Details:

  • Setup: Small business owner, using Intercom’s Inbox and Fin AI Agent on a WordPress site (2025). Handling ~100 customer queries weekly.
  • Context: Following Intercom’s Fin setup guide, I’ve enabled Fin to answer FAQs, but want to tailor it for custom workflows (e.g., escalating complex queries to team, triggering follow-ups).
  • Steps Tried:
    • Configured Fin to pull from help center articles.
    • Set up basic rules to route unresolved queries to the Inbox.
    • Tested custom attributes for user segmentation, but struggling with seamless workflow integration.
  • Goal: Automate 50% of queries with Fin while ensuring smooth handoffs to human agents for complex issues.

Questions:

  • What strategies do you use to integrate Fin with custom workflows?
  • How do you configure rules or attributes to balance automation and human support?
  • Any tips for avoiding common pitfalls with Fin in small business setups?
  • For those with efficient workflows, what’s your process?

Excited for your insights! Thanks!

Best answer by Erica Lawrence

Hi David! I help build out the Fin workflow for our company, which handles 500+ conversations per week. Happy to share what we’ve done.

  • We started building our workflows by identifying our 3 most common inquiries using the available reporting features and created 3 focused workflows around them.
  • Our main workflow is designed so Fin first answers the customer first using help articles, guidance, and snippets. If the issue isn’t resolved, Fin tries to help once or twice, then escalates the conversation to a live agent based on certain keywords like urgent, talk to human, or cancel.
  • We also set it up so Fin can upsell products/services when it makes sense.

Some simple suggestions you can start with:

  • For follow-ups - you can automate a message if the customer doesn’t reply within a certain time frame after Fin responds. Something like “Just checking in — did that solve your issue?” can help keep conversations moving without any manual work.
  • Regularly review customer conversations to see what people are asking about and add new snippets/guidance to address those questions more clearly. This keeps Fin’s answers relevant and accurate.
  • Biggest tip - start small, test and scale by looking at reporting week over week. Also, begin categorizing and segmenting your customers early on so it’s easier to personalize and expand your workflows as your business grows.

Happy to explain further or share more details if you’d like. Good luck!

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Erica Lawrence
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Hi David! I help build out the Fin workflow for our company, which handles 500+ conversations per week. Happy to share what we’ve done.

  • We started building our workflows by identifying our 3 most common inquiries using the available reporting features and created 3 focused workflows around them.
  • Our main workflow is designed so Fin first answers the customer first using help articles, guidance, and snippets. If the issue isn’t resolved, Fin tries to help once or twice, then escalates the conversation to a live agent based on certain keywords like urgent, talk to human, or cancel.
  • We also set it up so Fin can upsell products/services when it makes sense.

Some simple suggestions you can start with:

  • For follow-ups - you can automate a message if the customer doesn’t reply within a certain time frame after Fin responds. Something like “Just checking in — did that solve your issue?” can help keep conversations moving without any manual work.
  • Regularly review customer conversations to see what people are asking about and add new snippets/guidance to address those questions more clearly. This keeps Fin’s answers relevant and accurate.
  • Biggest tip - start small, test and scale by looking at reporting week over week. Also, begin categorizing and segmenting your customers early on so it’s easier to personalize and expand your workflows as your business grows.

Happy to explain further or share more details if you’d like. Good luck!


  • Author
  • New Participant
  • 2 replies
  • July 16, 2025

Hi,

Thanks for sharing your workflow insights! Your approach to starting with common inquiries and escalating based on keywords is super helpful. I’m running a small Shopify store (~50 chats/week) with Intercom Standard. Could you clarify how you set up automated follow-up messages in Fin? Also, any tips for creating snippets for e-commerce queries?

Best,

@david829 


  • Author
  • New Participant
  • 2 replies
  • July 24, 2025

Thanks for this deep guide ❤️ Yes/No Button


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