Hey everyone,
I’ve been reading a bit about how search engines are evolving, and I’m curious — how much does actual user engagement (like time on page, clicks, bounce rate) affect rankings these days?
I’m not asking about tools or backlinks, just wondering if engagement metrics are becoming more of a signal for SEO than traditional methods. Would love to hear what others think or if anyone’s seen changes from this.
Thanks!
Hi MoizAsim,
Great question, when it comes to SEO, it’s more about general website optimizationthan anything specifically tied to Intercom, but Intercom can play a role in improving these metrics. Here’s how:
Messenger: Engaging users via live chat can help keep them on your page longer. The more they interact with your team or get answers quickly, the higher the likelihood of longer time on page and a lower bounce rate.
Help Center: If you’ve integrated your Help Center with Intercom, you’re giving users easy access to relevant content. This can increase engagement (people stick around for answers), helping reduce bounce rates.
Targeted Messages: With Intercom’s targeting rules, you can trigger messages that respond to user behavior, whether that’s offering support or recommending content. This increases engagement and can encourage users to stay longer on your page, reducing bounce rates and increasing time spent.
While Intercom itself doesn’t directly impact SEO rankings, improving user engagement through these features can absolutely help with the metrics that Google values. Ultimately, it’s all about creating a better user experience, and Intercom helps with that.
Hope it helps:)
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