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Have you integrated Google Analytics with your Help Center? If so, share your insights!

  • November 30, 2022
  • 2 replies
  • 55 views
M

Hi, everyone! I'm just getting started with Google Analytics <> Help Center. As such, I don't quite know what to do with all the data that's beginning to flow in. If you've been analyzing GA data, kindly share your insights with me. What have you discovered as a consequence of the integration? How has your article writing/publishing/organizing changed? In short, what are some best practices for making use of this data? I am, of course, aware of this how-to article, but I'd love to have some field reports for honest-to-goodness Intercom admins, especially those who've found this integration to be useful. Thanks in advance! 😊

Joseph S.

2 replies

A
Employee
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  • AparnaEmployee
  • Employee
  • December 22, 2022

Hey @michael h18​ !

 

Here are some of the pages you can use to gain insight into this information:

1. How your Help Center traffic trends over time?: https://d.pr/i/TWNZZy/p>

2. How long your users spend on each article?:https://d.pr/i/GGsp6F/p>

3. How many articles they read in a session?https://d.pr/i/Rti334/p>

4. What websites they come from, and more? https://d.pr/i/L5sLw0/p>

5. Gain more insights into your Help Center's performance. :https://d.pr/i/iM3Q9Z/p>

For more detailed information, you can take a look at Google Analytics Help Center.

 

 

 

 

 

 

M
  • Michael H18
  • Author
  • Active User
  • December 22, 2022

Thanks, Aparna, this makes for a great start. I'm also interested in concrete examples of improvements that authors have made to their articles as a result of analyzing GA data. Please share such examples if you have them (e.g., editing titles and subheads to enhance SEO)

 

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