A lot of different ways, and data connectors can be used here. While we use Hubspot for a lot of our customer data management that syncs with our main database, we can quickly export CSVs with email addresses for customers that meet certain criteria at a certain time (Their role, active subscriptions, etc), and can then create audiences or target groups in Intercom with that CSV. Then selecting that audience when sending the targeted messages. 

It’s not possible to send product tours over mobile, to my knowledge. But you can show mobile carousels to targeted users as well. 

Hi Mukesh,

To create highly targeted messages and in-app tours in Intercom, start by segmenting users based on behavior, attributes, or lifecycle stage. Use custom attributes like plan type, feature usage, or role to tailor content. Trigger in-app tours based on specific actions. For example, show a tour about advanced features only after a user completes onboarding. Always focus on timely, contextual messaging and A/B test variations to see what resonates. Real-world best practices include sending guidance to users who haven’t engaged with key features, using analytics to refine messages, and ensuring every message or tour provides clear value to the segment.