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HTML Template - Unsub Link + Custom Font Question

  • November 11, 2025
  • 1 reply
  • 25 views

Hi there! Looking for some help with two problems I’m having with getting a custom HTML template set up. 

 

1. How do I import custom fonts? 

This is probably more of an HTML question, but at the moment, I’ve got .tff files ready to go, but have no clue how to get them into my code. Any guidance available here? Thanks.

 

2. Second, how do I grab an ‘unsubscribe’ link for an Intercom email? 

And then, how do I put this unsubscribe link into a custom template? I’ve tried using the {{ unsubscribe_link }} tag, but it doesn’t seem to be working when I click on the link in the preview that pops up while I’m editing the email. 

Best answer by Sean M

Hi ​@mad6000, Seán here from the Intercom engineering support team 👋 

I’d be glad to answer these questions for you!

  1. The only way to import fonts is if they are hosted web fonts like Google Fonts. Fonts in file format are not supported because Intercom doesn’t host them. If you're using Google Fonts, you'll need to use the '@import' method to embed the stylesheet in Intercom.
  2. If the {{ unsubscribe_link }} tag isn’t working this can often be because there is no {{content}} tag in the template. The {{content}} tag is a placeholder in your email template that gets replaced with the actual body of each email you send.

Let me know if these solve your issues or if you’ve any questions on either.

1 reply

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  • Intercom Team
  • Answer
  • November 17, 2025

Hi ​@mad6000, Seán here from the Intercom engineering support team 👋 

I’d be glad to answer these questions for you!

  1. The only way to import fonts is if they are hosted web fonts like Google Fonts. Fonts in file format are not supported because Intercom doesn’t host them. If you're using Google Fonts, you'll need to use the '@import' method to embed the stylesheet in Intercom.
  2. If the {{ unsubscribe_link }} tag isn’t working this can often be because there is no {{content}} tag in the template. The {{content}} tag is a placeholder in your email template that gets replaced with the actual body of each email you send.

Let me know if these solve your issues or if you’ve any questions on either.