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Open app after button click in the email

  • May 10, 2025
  • 2 replies
  • 109 views

Hey everyone đź‘‹

I’m trying to send an email from Intercom that includes a button linking to our mobile app (e.g., www.domain.com/path)

The problem is: when I add a button with our domain Intercom rewrites it so the app doesn’t open.

I’ve looked into deferred deep linking and also considered Link Branding (Intercom), but I don’t think it solves the issue either — it still introduces a redirect, so the app likely won’t open?

Has anyone managed to send an email that actually opens the mobile app directly when clicked? Any tips or workarounds?

Thanks in advance 🙏

Best answer by Paul Byrne

Hey ​@Filip Wos support engineer Paul here.

You're right that by default, Intercom rewrites links in outbound emails to enable click tracking, which can interfere with universal links or deep links that are supposed to open your mobile app directly.

To prevent Intercom from rewriting your app links make sure “Disable link tracking” is enabled for that domain

This tells Intercom to leave those links untouched, so the mobile OS can handle them natively and open the app if it’s installed.

 

2 replies

  • Author
  • New Participant
  • May 10, 2025

Okay, finally found the solution. It is needed to specify the domain and disable tracking: Settings > Outbound > Universal Linking.


Paul Byrne
Intercom Team
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  • Intercom Team
  • Answer
  • May 11, 2025

Hey ​@Filip Wos support engineer Paul here.

You're right that by default, Intercom rewrites links in outbound emails to enable click tracking, which can interfere with universal links or deep links that are supposed to open your mobile app directly.

To prevent Intercom from rewriting your app links make sure “Disable link tracking” is enabled for that domain

This tells Intercom to leave those links untouched, so the mobile OS can handle them natively and open the app if it’s installed.

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