How can I use workflows to re-engage inactive customers?

Question

How can I effectively use Intercom workflows to re-engage inactive customers? I’m looking for strategies to identify inactivity, set up personalized messages or campaigns, and automate follow-ups to bring users back. Are there specific triggers, actions, or best practices (Read More) I should consider to make the workflow more effective? Additionally, any advice on measuring the success of re-engagement efforts would be greatly appreciated!

Nathan Sudds · Accepted Answer

​@catjackThis is a great area to explore, if you don't already have your site's analytics connected to Intercom, I'd recommend starting there to make sure you understand what's happening on the site with Intercom events and custom data attributes so you'll have a lot more to use in your workflows.The more you know about the customers activity or inactivity will help with design ways to help with reengagement.You can segment users based on more than just the basic activity of Intercom this way too.Also abandoned carts and wishlist items etc, might be something you can prompt during holidays or sales etc.

Erin · Answer

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