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Can I trigger a Slack notification when a new lead comes in?


Is there a way to automatically trigger a Slack notification whenever a new lead is captured in Intercom? I want my team to get instant alerts in a specific Slack channel whenever a lead submits a form or starts a conversation (Read More). Are there any built-in integrations or recommended workflows to achieve this?

Best answer by Conor

I haven’t tried it myself, but setting up a worfklow for “When customer sends their first message” with the Audience set to “Leads” (like the screenshot here), and then having that trigger the “Notify Slack channel” step (like here) should get you set up fine. You can add some filters to that step too, if you’d like to reduce the Slack message volume (eg: add a pre-qualification step to the workflow by asking them the question that will help you prioritise reach-outs).

Hope that helps! 

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Conor
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  • March 5, 2025

I haven’t tried it myself, but setting up a worfklow for “When customer sends their first message” with the Audience set to “Leads” (like the screenshot here), and then having that trigger the “Notify Slack channel” step (like here) should get you set up fine. You can add some filters to that step too, if you’d like to reduce the Slack message volume (eg: add a pre-qualification step to the workflow by asking them the question that will help you prioritise reach-outs).

Hope that helps! 


Conor
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  • March 8, 2025

@davidwarner Did you try that, and if so did that work out well for you? Thanks! 


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  • May 21, 2025

Yes, you can automatically trigger Slack notifications for new leads in Intercom using built-in integrations or tools like Zapier. Intercom offers a native Slack integration that lets you send lead alerts to specific channels (Checkout). Alternatively, with Zapier, you can create a workflow that triggers a Slack message whenever a new lead is added or starts a conversation in Intercom. Both options are effective for keeping your team instantly informed.


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