Dynamic Brand Assignment in Workflows | Community
Skip to main content
Submitted

Dynamic Brand Assignment in Workflows

Related products:Workflows
  • February 10, 2025
  • 2 replies
  • 50 views

For the new multi email branding, allow us to automatically set the brand for inbound emails based on conversation attributes, customer data, or specific actions.

 

How it works:

Workflow Rule Creation – set up rules like:

  • If a conversation email to domain contains @companyA.com → Set Brand A
  • If a conversation contains specific keywords (e.g., “enterprise” or “wholesale”) → Set Brand B
  • If the conversation started from a particular product or region → Apply the relevant brand
  • etc. 

2 replies

  • New Participant
  • May 21, 2025

Heavily needed, especially for Channels that are not able to auto-detect the brand based on the domain. Currently every single WhatsApp conversation needs to be manually assigned to a brand in order to make automations work. Especially for a multi-brand setup with Fin that is a huge issue, as Fin needs to know the brand in order to behave correctly.

Just as “Set tag” “Assign teammate” we need a “Set brand” block in workflows.


Rachel M12
Forum|alt.badge.img
  • Connector
  • August 27, 2025

I have exactly the same challenge. We have a multi-brand environment, but we also have customers who take more than one of our brands. Sometimes they start an interaction in the ‘wrong’ brand for the query they have. I would like the ability to use workflows to be able to set or change the brand which will allow Fin to be applied correctly.