Feature Request: Enhanced Reporting for Macro Usage Metrics | Community
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Submitted

Feature Request: Enhanced Reporting for Macro Usage Metrics

Related products:Reporting
  • January 17, 2025
  • 4 replies
  • 56 views

We’re writing to request an enhancement to the reporting capabilities within Intercom to include detailed metrics on macro usage. This feature would significantly benefit our Customer Support team by providing insights into the frequency and effectiveness of macros used during customer interactions.

Why This Matters:

  1. Team Oversight: Our CS Team Leads need to ensure that agents are consistently using the correct macros with the most up-to-date information. Without visibility into macro usage, it’s challenging to monitor adherence to best practices and maintain quality assurance.
  2. Leadership Insights: At a higher level, leadership requires insights into overall macro utilization to understand trends such as the most and least used macros. This data helps us optimize and refine our macro library to better meet customer and operational needs.

Current Challenges:

While we recognize that it’s possible to access some of this information via the API, this approach adds complexity and requires additional development resources. Intercom already offers excellent reporting tools for conversations and tickets. However, similar functionality for macros is currently missing, limiting our ability to fully leverage the platform’s capabilities for operational insights.

Proposed Feature:

We propose adding a built-in reporting feature that allows users to:

  • Leverage existing reporting functionality for macro usage
  • Track the frequency of macro usage across teams or agents
  • Identify the most and least used macros
  • Analyze trends in macro utilization over time
  • Export this data for further analysis

Integrating this capability into the existing reporting suite would streamline access to critical data, empowering us to improve operational efficiency and maintain the highest standards of customer support.

We believe this feature would not only enhance our experience with Intercom but also add value for other teams and organizations looking to maximize the impact of their macros.

Thank you for considering this request. Please let us know if additional details or use cases would be helpful for your team to evaluate this suggestion.

Thank you kindly,

Justin Yawn
Operations Lead
Coinme Inc

4 replies

Trevor
Innovator ✨
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  • Innovator ✨
  • January 17, 2025

Would be great to see this for sure! As a team manager, I would use this all the time, to make sure our most-used macros are up to date, and see metrics on macro usage across the teams and teammates. 


JHarlowe
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  • Connector
  • September 2, 2025

We have adopted the macros heavily and also are looking for reporting on these outside of the Macro module itself. With the push for using macros to add efficiencies the need to be able to track how and what efficiencies the macros are truly adding becomes paramount.

 

Ticket consults and Escalations is our main use case:

Being able to report on who, and at what volume, has provided assistance on a ticket or conversation where a Consultation Requested macro was used. It would also be nice if we could filter by a teammate and get that data, as this would help us coach and praise our teammates who are a) using it a lot and b) providing a lot of internal consults. 


Joseph S.
Expert User ✨
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  • Expert User ✨
  • September 2, 2025

Macro usage report is a top vote for me as well! 


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  • Active User
  • September 10, 2025

In addition to all of the above, we regularly conduct macro audits. It would be helpful to be able to export all existing macros + their content alongside the usage.