Resurfacing: allow embedded images, HTML, or iframes in Intercom Articles | Community
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Resurfacing: allow embedded images, HTML, or iframes in Intercom Articles

  • January 15, 2026
  • 1 reply
  • 92 views
Renee_Scrybalo

Hey team! Renee here - lead CSM at Storylane 👋

Resurfacing this request since it continues to come up regularly with our Storylane customers.

Intercom help center articles currently don’t support embedded images, HTML, or iframes, which makes it difficult for teams to automate or streamline self-serve education. As a result, teams are forced to rely on workarounds like links, GIFs, or video uploads instead of keeping richer, interactive content directly in articles.

This remains a blocker for onboarding, feature education, and support deflection, and it’s coming up across dozens of teams (40+ have flagged this to us directly) - not just edge cases.

We also noticed the recent Supademo ↔ Intercom integration, which shows that deeper interactive content experiences are possible within the Intercom ecosystem. Many of our customers are asking for similar flexibility directly within Articles.

Would love to know if broader support like this is on the roadmap, and happy to share more details if helpful! 🙂

 

Sharing the original thread here for context (posted ~2.5 years ago) 👇
https://community.intercom.com/ideas/allow-iframe-or-html-embeds-in-articles-4638/index2.html#

 

 

    1 reply

    Nathan Sudds
    Top Expert ✨
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    • Nathan Sudds
    • Top Expert
    • January 16, 2026

    ​@Renee_Scrybalo  I just wanted to show support for this request, as we discussed on the Intercom Community Office Hours this could be a big win for teams to have more ability to embed things into the Intercom help center and even into Fin to be able to share that content within the Messenger. 

     

    I haven’t used Story Lane but I have also several clients who have tried to use other tools and myself I have used Supademo in the past and wished it could be used before the recent integration. 

     

    If it’s possible for Supademo, I hope that’s laid the foundation for something more globally possible and not just gatekeeping this for one company to be able to implement it -- would be great even if the App Store integrations could support this if needed so the Storylane team could develop something if it’s not a high priority for the Intercom team directly -- I’d love to see Articles have some app integration capabilities to extend the functionality or some new work put into Articles to level that up against some of the competitors that are making these things possible because I don’t want to see teams moving off of Articles to use other tools since it works so well with Fin. 

     

    I hope this will get on the radar of the team, maybe it’s worth making that Storylane specific Product Wishlist post as well in case they are approaching this on a case by case basis and having 40+ votes from your customers would help level that up. 

     

    Thanks for dropping by the Office Hours as well!  P.S.  If you are reading this join the Intercom Office Hours happening every Monday too :)

    Nathan Sudds, Intercom Consultant | activelabs.ca | Book a free call: cal.com/nathansudds/intercom. Case study: https://www.intercom.com/customers/jukebox
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