Hey @spencer w​ ​! Oséas here from the Customer Support Specialist team 🕵️

At the moment, macros can only reference customer, author or company attributes as well as events. You can set conversation data with macros but cannot reference it, I'm afraid. However, this would indeed be a great feature. I'll make sure to add it as a feature request for you so our Product Team is aware you'd like to see this in the future. As a note, when/if this feature is released you'll be able to see it on our Product Changes page. Thank you for your suggestion!

@oseas​ Understood. Yes, it would be helpful to have the added flexibility as described above. I'll keep an eye out for new product feature announcements. Cheers!