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Is there a way to A/B test workflows in Intercom?

  • February 26, 2025
  • 1 reply
  • 5 views

I want to compare different versions of a workflow to see which one performs better in terms of engagement and conversions (Read More). Does Intercom offer built-in A/B testing for workflows, or is there a recommended workaround to test different variations effectively? Any insights would be appreciated!

 

 

 

 

Best answer by Jacques Reynolds

Hey ​@chrisdavid1 👋 Jacques here from Intercom Support. I hope all is well today!

A/B testing and Control groups are only available if using the Customer visits a page Workflow trigger.

In the workflow editor for that trigger there is a built-in A/B testing feature for workflows. More on this below:

Hope this helps!

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1 reply

Jacques Reynolds
Intercom Team
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Hey ​@chrisdavid1 👋 Jacques here from Intercom Support. I hope all is well today!

A/B testing and Control groups are only available if using the Customer visits a page Workflow trigger.

In the workflow editor for that trigger there is a built-in A/B testing feature for workflows. More on this below:

Hope this helps!


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