Description:
Currently, we have the ability to A/B test proactive messages within the messenger, which is valuable for optimizing message content and timing. However, there is no functionality to A/B test different versions of the messenger itself (e.g., style, layout, tone, or content blocks).
Proposed Enhancement:
Introduce the ability to A/B test different messenger variants — not just the messages — to evaluate the impact of design, copy, or promotional elements on user engagement and click-through rates. This would enable more robust experimentation, such as testing:
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Different welcome messages or layouts for various promotions
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Variations in design or visual emphasis
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Different tones (e.g., conversational vs. professional)