Ability to change the customer facing display of a brand name.

I noticed when creating a product tour, if you choose a sender it automatically includes the senders name with a “from <brand name>”. For internal purposes we want to keep the brand name as it stands but I wish we could change the customer facing name of the brand. All of our brands are similar so internally it helps to give them specific names but for customer facing we would like to keep it short and simple.