We currently use FullStory to view our users’ sessions in-app. Intercom even has a FullStory integration for chats where you can view how folks interact with the messenger.
What’s missing is the ability to see Help Centre sessions. Seeing a user’s scroll depth, rage clicks, heat map, viewed objects, A/B testing accordions and other formatting aspects etc would help technical writers and support content creators to deliver the best articles for their users.
Given that there’s already a Google Analytics integration that uses the exact same process, adding validated custom snippets wouldn’t be a huge lift but could offer massive reporting advantages that intercom can’t currently provide.

