Feature request: Multi-brand support for News Center (Proactive Support Plus)
Intercom provides strong multi-brand capabilities for the Help Center, allowing each brand to have:
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Its own domain
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Individual styling
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A distinct customer-facing experience
This is a key and highly valuable feature for companies operating multiple brands within a single Intercom workspace.
Current limitation
In contrast, the News Center currently supports only a single instance:
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Only one News Center can be defined
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Styling and branding apply globally
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It is not possible to create brand-specific News Centers
This creates an inconsistency in multi-brand setups.
Why this is important
For multi-brand companies, this limitation makes it difficult to:
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Communicate brand-specific news and announcements
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Maintain consistent branding per brand
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Use the News Center as a dedicated communication channel
Customers from different brands may see:
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Irrelevant announcements
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Incorrect branding
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Mixed messaging across brands
Requested enhancement
We propose enabling multi-brand support for the News Center, similar to the Help Center, including:
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Multiple News Centers per workspace
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Brand-specific domains
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Independent styling and configuration per News Center
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Brand-specific News content
How this would support our workflow
With multi-brand News Centers, we could:
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Align News communication with each brand’s identity
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Deliver targeted, relevant announcements
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Use Proactive Support Plus consistently across all brands
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Scale customer communication in complex, multi-brand environments
This would complete Intercom’s multi-brand story and significantly increase the value of Proactive Support Plus for enterprise customers.