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Multi-Brand support for WhatsApp Integration

Related products:Omnichannel (Whatsapp, Facebook, Instagram, X, Switch)
  • February 17, 2025
  • 0 replies
  • 20 views

WhatsApp Channel should also support the new deeper Multi-Brand integration.

 

The problem:

Multi-brand now already auto-detects the correct brand to use in customer interactions based on the email address (for email) or based on the domain (for messenger). Only in WhatsApp it is completely blind and does not know what brand this conversation is about, which leads to various disadvantages in handling these conversations. 

 

The solution:

As companies that operate in a multi-brand environment usually also operate multiple WhatsApp numbers for each brand, the most straight forward solution would be that in Brand Setup you can also assign a Default WhatsApp number to a brand, just as a default email address. Alternatively you could also add this setting to the whatsapp settings and select a brand on the setup of a specific number.