Hi @smithloo  

SEO (Search Engine Optimization) for the Help Center involves optimizing your articles and content to improve their visibility on search engines like Google. Here’s some tips to improve your Help Center's SEO:
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1. Know the words your customers use to ask for help with your product, whether it's on Google or in your Help Center. With Articles, you can see what terms customers searched for most but didn’t find. Work those phrases & keywords into your article titles, descriptions, and link text.
2. Create clear, action-based titles for your articles - like, ‘Collaborate together on projects.’ Once you publish your article, the collection it belongs to and the section it’s in will also appear in the URL.
3. Write concise and informative article descriptions. This should set your customers’ expectations for what the article contains, and how it can help. Keep this short and to the point, like ‘Work with teammates to reach your deadline on time.’
4. Use descriptive link text instead of generic phrases like "click here" or "find out more." When linking to related articles, include keywords customers are likely to search for.
5. Submit your Help Center URL to Google Search Console (https://search.google.com/search-console/welcome) to ensure it's indexed.
6. Intercom uses meta title tags instead of H1 tags for better SEO context. The title of the article is not H1 formatted because Intercom uses meta title tags instead of H1s to better show the context of the full page for SEO. This approach helps improve the search engine optimization of your articles. You can check out this article on how Intercom articles handle SEO: Meta title vs H1.
Additionally, Intercom supports 301 redirects, which can help maintain your articles' SEO score when migrating content from other platforms.

​Hope this helps!

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