Hey @lisa b13​ 👋

Tag reports are updated with a time delay between 24 - 36 hours. This means when you apply a tag (user, company, conversation, etc.), it could take up to 36 hours for this to be processed, which is why you may see inaccurate data. This delay is due to system design, as applying a tag often means a significant amount of updates to the backend. Tags impact a wide variety of features in Intercom, from targeting outbound messages, to filtering conversations, and so on. Hope this helps 🙌