Hi All,
I'm trying to find a way to improve our reporting and tracking of customer habits in our HC. Intercom offers data about the content reads/reactions etc, but it's just not deep enough for us. I want to be able to find comprehensive search terms, where customers are coming from and journeys within the HC, scroll depths etc.
As GA is about to be upgraded, our IT team have asked us to find a workaround til GA4 is implemented next year. I wanted to look into GTM but apparently we need a zapier type 'middle man', which I'd prefer not to invest in if there is a more direct alternative. Does anyone have any experience/suggestions for me?