I would like to connect the Search Term in Google Ads to the users. I know we can use the UTM tagging. But we use auto-tagging. So can we use a combination of the GCLID and UTM, or is there another solution?

Hey there! Oséas here from the Customer Support Specialist team 🕵️Another option would be saving the search term into a custom attribute. You'd just need to develop a logic to parse the UTM string and set it as a value to the custom attributes attached to the user. You can find more about custom user attributes in this article.

How do I connect the Search Term in Google Ads to the users?

How do I connect the Search Term in Google Ads to the users? | Community

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