Would someone be able to reply to my follow up questions in this thread https://forum.intercom.com/s/question/0D55c00005qefBuCAI/how-does-intercom-attribute-a-goalI need to know the details of how attribution works in the emails. For example if we send 3 special offer emails all with the same goal (to start a paid subscription). How would Intercom attribute the the goal being met...would they do it for all emails (assuming the user received all 3 and opened all 3). What is the detailed process for goal attribution here. Please see full thread above first. Much appreciated.

@mktSince the goals are based on user attributes (i.e. subscription_plan = paidPlan) and if this goal is set the same way for all 3 emails, those messages will all have goal reached status. Even if none of the emails is opened (the user subscribed without reading them). Just remember goal is being tracked after the message was sent. So, it is not really an attribution in that sense.

Hi @user382thanks for your response. I wondered this but then it doesn't make sense in our results. To continue with the real life example we use above, when we send a special offer with two follow up reminders to the same audience, we see the goal numbers drop from email 1 to email 2 and 3. It is a significant drop (e.g. a 50% drop in goals reached). This is consistent with the audience being less engaged as it's the 2nd and 3rd time they've been prompted about the offer. However with your explanation the goals reached should be the same number for each email (give or take a few that may have unsubscribed). Are you 100% that there's not more going on on the attribution front here as our numbers are far from adding up using the simple attribution method you mention above.

I asked a question about attribution. I got an answer but asked follow up questions as I needed more detail but have not heard back.

I asked a question about attribution. I got an answer but asked follow up questions as I needed more detail but have not heard back. | Community

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