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customizing emails

  • March 9, 2025
  • 1 reply
  • 17 views

Was anyone able to create beautiful customized email designs with intercom? I am struggling and would love to see examples from people who did it well. πŸ™

Best answer by Emilygav

Hey there ​@Eden Beinart! Emily here from Support Engineering at Intercom πŸ‘‹πŸΌ

Although I can’t show you a design myself, I though I might drop some tips and tricks that may help for creating your own customized email design!

 

When creating an email you are given the option to start from scratch or select from one of our 3 pre-made templates. Our templates are completely editable, so even if you select one of them you’ll still be able to tailor it to suit your needs. When you create the email, you will have the options to change:

  • The background colour for the template and body
  • The colour of the links

Screenshot_2023-05-15_at_10_32_44.png?expires=1741968000&signature=1c573957e51d046ce93869803255b44401b9118d7a69dd05a07820f6483b2406&req=cyQmHs1%2Bn4hZFb4f3HP0gDHd4yPG79eU8JAPcK%2FGV8BGd9IJ2TofKfY1mK%2Bp%0ASXqiuiPQlzWMTtyMHw%3D%3D%0A

 

When you click on the Email composer, you will see the options to choose your Font (there are 3 to choose from) and Text Colour.

Screenshot_2023-05-15_at_10_33_15.png?expires=1741968000&signature=5fbf08908e61dc80fb891da8fe9543ebaee9379d47a0c081b7e2e80aabc819d3&req=cyQmHs1%2BmYNaFb4f3HP0gI72P24B%2BQ2Yg6uBzXLlXaqtfMHLc%2Braox0bqS3Y%0A8IbBKPuIIzW9%2FyfCrw%3D%3D%0A

You can edit the size of the next by highlighting the text you want to change:

Screenshot+2023-05-15+at+10.44.59.png?expires=1741968000&signature=dc5c27e31eb321dba6c5dc4f105858c9ad6b0537a61d2aa3cd366bb39e794352&req=cyQmHs12n4ldFb4f3HP0gHA1EBOJ%2FDjhSa05hBJohyKTYNUkGavi1oscD4GP%0ATpneYZqYKr4xDOQwvg%3D%3D%0A

 

For further customisation, check out the ability to add Layouts to your email here:

Screen+Capture+on+2023-05-15+at+10-40-24.gif?expires=1741968000&signature=0bb56d1c6433534a5bd6477640cf78bef8e764e7b76468385bc5421bd81e724d&req=cyQmHs16nYlZFb4f3HP0gCQOMSGG81gIMoH83TjFAMjIM5Tpygh1AO0bl0WR%0AW%2Bkv%2F9iWM95ZBtrjpQ%3D%3D%0A

 

You can even resize your images within Intercom after you upload them πŸŽ‰

Screenshot_2023-05-15_at_10_42_58.png?expires=1741968000&signature=22ed826ec5e263eae6ec38c1c015fa0f0fab060d6b899fe41567f9c7e6f77ae0&req=cyQmHs14nYhWFb4f3HP0gGX7Os79J7XEicmVpzXreJUAQQ6GkM%2FycWc6EgY4%0ABkFyL%2BkSgwnXCsCOcA%3D%3D%0A

 

You can use our Visual Email Template Editor to create your own Templates to use in the future by going to Outbound > Settings > Email templates, and clicking β€œDesign new template”.

 

What you can edit with the Visual Template Editor:

  • Template background color.
  • Body background color.
  • Font.
  • Font color.
  • Font size (Heading 1, Heading 2, Paragraph, Small Text).

9GFmEq1OREC0ZukdJfuz7UhbNVHp-N84vln-IZ1DIsbRSPVwywZp-pVqeWYgOPhMiYRXT4Hl_O05pWt5C0AjoNTe22c5b5l7V91R1J9GSWTmBfx6bd5cuRaXGoYshbAtrofcozD30ew6VvbWz8IBGRjcmH3jH-JfzCTLKtFujyZSURTRHCIG1EPgXg?expires=1741968000&signature=52a86a7bf2dc17b75eaf4ce07f8f6e5fa9da3e14587bdaa6693c106f28209e5f&req=cSkiEc92moJdFb4f3HP0gMO2v1DDFwjYjpVJ05klJIxw3LiZFm3418vuRPKX%0AkhswGJEEdFgEd73bOw%3D%3D%0A


Some basic updates can be made to your emails within Email Templates under the Style section. Customization options built within the UI include the ability to update the background color for the body and content of the email message, as well as the color of the text and links within the email.

Screenshot_2023-02-02_at_13_08_24.png?expires=1741968000&signature=4cc07769d6ce7e1f8f8eb684940eab616abb0d5e80dbc942605a484b31ef45fb&req=ciYjEMt2nYZaFb4f3HP0gEK6T1cI9vUx1CU%2Bs1Sh10fbzfkXtIsF2%2Fj9VcPZ%0AacyaDopR5BFMD7k62w%3D%3D%0A

 

If you're looking for something more customized, there are two options:

  1. You can use our Visual Template Editor and create new Templates that you can use over and over again πŸ™Œ You can create your own Templates by going to Outbound > Settings > Templates and we have an excellent article here to help you get started on building πŸ’ͺ
    ​
  2. You can set up your own HTML email templates. More detail on how to do that here. You can also create an Email using HTML without creating Templates, check out how to do that here. I'd suggest using a free online program like beefree.io to build out the design, then you can paste in the code.

We also have a great blog post with some email tips: Four essential rules for customer emails.
​
Also, I highly suggest our reading through the Email marketing best practices article as well. (The section "Use minimum design for maximum impact" is great!) πŸ‘Œ

Hopefully this helps! Good luck β˜˜οΈ

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1 reply

Emilygav
Intercom Team
Forum|alt.badge.img+3
  • Intercom Team
  • 92 replies
  • Answer
  • March 14, 2025

Hey there ​@Eden Beinart! Emily here from Support Engineering at Intercom πŸ‘‹πŸΌ

Although I can’t show you a design myself, I though I might drop some tips and tricks that may help for creating your own customized email design!

 

When creating an email you are given the option to start from scratch or select from one of our 3 pre-made templates. Our templates are completely editable, so even if you select one of them you’ll still be able to tailor it to suit your needs. When you create the email, you will have the options to change:

  • The background colour for the template and body
  • The colour of the links

Screenshot_2023-05-15_at_10_32_44.png?expires=1741968000&signature=1c573957e51d046ce93869803255b44401b9118d7a69dd05a07820f6483b2406&req=cyQmHs1%2Bn4hZFb4f3HP0gDHd4yPG79eU8JAPcK%2FGV8BGd9IJ2TofKfY1mK%2Bp%0ASXqiuiPQlzWMTtyMHw%3D%3D%0A

 

When you click on the Email composer, you will see the options to choose your Font (there are 3 to choose from) and Text Colour.

Screenshot_2023-05-15_at_10_33_15.png?expires=1741968000&signature=5fbf08908e61dc80fb891da8fe9543ebaee9379d47a0c081b7e2e80aabc819d3&req=cyQmHs1%2BmYNaFb4f3HP0gI72P24B%2BQ2Yg6uBzXLlXaqtfMHLc%2Braox0bqS3Y%0A8IbBKPuIIzW9%2FyfCrw%3D%3D%0A

You can edit the size of the next by highlighting the text you want to change:

Screenshot+2023-05-15+at+10.44.59.png?expires=1741968000&signature=dc5c27e31eb321dba6c5dc4f105858c9ad6b0537a61d2aa3cd366bb39e794352&req=cyQmHs12n4ldFb4f3HP0gHA1EBOJ%2FDjhSa05hBJohyKTYNUkGavi1oscD4GP%0ATpneYZqYKr4xDOQwvg%3D%3D%0A

 

For further customisation, check out the ability to add Layouts to your email here:

Screen+Capture+on+2023-05-15+at+10-40-24.gif?expires=1741968000&signature=0bb56d1c6433534a5bd6477640cf78bef8e764e7b76468385bc5421bd81e724d&req=cyQmHs16nYlZFb4f3HP0gCQOMSGG81gIMoH83TjFAMjIM5Tpygh1AO0bl0WR%0AW%2Bkv%2F9iWM95ZBtrjpQ%3D%3D%0A

 

You can even resize your images within Intercom after you upload them πŸŽ‰

Screenshot_2023-05-15_at_10_42_58.png?expires=1741968000&signature=22ed826ec5e263eae6ec38c1c015fa0f0fab060d6b899fe41567f9c7e6f77ae0&req=cyQmHs14nYhWFb4f3HP0gGX7Os79J7XEicmVpzXreJUAQQ6GkM%2FycWc6EgY4%0ABkFyL%2BkSgwnXCsCOcA%3D%3D%0A

 

You can use our Visual Email Template Editor to create your own Templates to use in the future by going to Outbound > Settings > Email templates, and clicking β€œDesign new template”.

 

What you can edit with the Visual Template Editor:

  • Template background color.
  • Body background color.
  • Font.
  • Font color.
  • Font size (Heading 1, Heading 2, Paragraph, Small Text).

9GFmEq1OREC0ZukdJfuz7UhbNVHp-N84vln-IZ1DIsbRSPVwywZp-pVqeWYgOPhMiYRXT4Hl_O05pWt5C0AjoNTe22c5b5l7V91R1J9GSWTmBfx6bd5cuRaXGoYshbAtrofcozD30ew6VvbWz8IBGRjcmH3jH-JfzCTLKtFujyZSURTRHCIG1EPgXg?expires=1741968000&signature=52a86a7bf2dc17b75eaf4ce07f8f6e5fa9da3e14587bdaa6693c106f28209e5f&req=cSkiEc92moJdFb4f3HP0gMO2v1DDFwjYjpVJ05klJIxw3LiZFm3418vuRPKX%0AkhswGJEEdFgEd73bOw%3D%3D%0A


Some basic updates can be made to your emails within Email Templates under the Style section. Customization options built within the UI include the ability to update the background color for the body and content of the email message, as well as the color of the text and links within the email.

Screenshot_2023-02-02_at_13_08_24.png?expires=1741968000&signature=4cc07769d6ce7e1f8f8eb684940eab616abb0d5e80dbc942605a484b31ef45fb&req=ciYjEMt2nYZaFb4f3HP0gEK6T1cI9vUx1CU%2Bs1Sh10fbzfkXtIsF2%2Fj9VcPZ%0AacyaDopR5BFMD7k62w%3D%3D%0A

 

If you're looking for something more customized, there are two options:

  1. You can use our Visual Template Editor and create new Templates that you can use over and over again πŸ™Œ You can create your own Templates by going to Outbound > Settings > Templates and we have an excellent article here to help you get started on building πŸ’ͺ
    ​
  2. You can set up your own HTML email templates. More detail on how to do that here. You can also create an Email using HTML without creating Templates, check out how to do that here. I'd suggest using a free online program like beefree.io to build out the design, then you can paste in the code.

We also have a great blog post with some email tips: Four essential rules for customer emails.
​
Also, I highly suggest our reading through the Email marketing best practices article as well. (The section "Use minimum design for maximum impact" is great!) πŸ‘Œ

Hopefully this helps! Good luck β˜˜οΈ


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