We want to do email capture on our blog, which I'm clear on how to do, but I'm not sure how to segment those leads (and ideally users) into a group to which we send a weekly or monthly newsletter.
How is this currently modeled and are there any examples of someone doing this that I could refer to?
The ideal outcome here is that we combine active users and leads collected on our blog into a segmented group so we can send a weekly newsletter.