We have a few rules in Intercom that assign based on Location (Country to be more specific).
today we noticed multiple conversations (mostly reach outs via email) getting routed to the wrong queues since they were coming in with null for location (little map location symbol). We were hoping you could provide any insight as to why this would start happening today?
Where can we start to get this fixed and ensure all reach outs (especially via email) include location data such as “country”?
Hey 
We receive our geo-location data based on the User's IP address from a third-party service, called Maxmind. We have no control over this data, but you can choose to file a data correction request through this page if you believe it to be incorrect. An important thing to note here, which I think is the case for your issue, if your customer doesn't log into your website we wouldn't have IP location information for them- this means if they are only sending in those emails we won’t know their location. Also, if they are using a VPN when they did so, we would have location information, but it might not be correct.
I hope this clarifies!
Hey
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