When and how does a customer exit a Series?
A customer exits a Series when they meet any of the criteria you’ve specified in the Exit rules setting when building your Series:
Once a customer matches these exit rules, they cannot re-enter a Series.
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If a customer reaches a rule block they do not match, or a message they don’t come online to receive, they’ll wait for the period specified in the block:
After this period, if they still haven’t received the message or matched the rules, they’ll be marked as disengaged and leave this path.Â
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If they’re in other paths in the series, they will continue down them.
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If they match the rules to enter a different path in future, they will enter, but cannot re-enter the path where they became disengaged.
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