A workaround for sending email auto-replies through Intercom + learnings
A few months back I asked in this forum about setting up an email auto-responder for the holidays. While this isn't currently a feature within Intercom, our team found a workaround that met some of our needs and I wanted to share here in case other teams are looking to do the same 💛
Use case We need to be able to send an automatic email when customers reach out to us via text or email to provide information on our response times and self-serve resources. We'd turn this on during holidays when we had reduced support, during high-volume times, etc.
Workaround We created an outbound email and set it up to send to visitors, leads, and users who were "last heard from" on ;date with reduced support hours], and scheduled the email to stop sending on the date we were back online. Screenshot below for the exact rules we applied. We also created a "catching up" auto-reply letting customers know that we were back online and catching up from the post-holiday rush.
Pros
- This was the first holiday we truly reduced our support coverage to give our team some much-needed time off. This setting allowed us to quickly implement a way to let customers know this (especially long-time customers who remember us being available during holidays and always on!
- If you set this up, I recommend having the "From" email be your general support email, rather than a specific person. This helped us manage expectations and set the tone that we were offline
Learnings + Feedback
- The "last heard from" setting only allows you to select a date, but you can't drill down and select a specific time and date. We would have liked to start sending the auto-replies immediately after our office hours ended, rather than the next morning
- Lots of overreach - this was the biggest downside for us. There is no way to specify the channel with the "last heard from setting". This meant that any customer that reached out to us on any channel was sent the email. While we were out of office, we turned chat bots on and disabled the composer in Messenger. Even users that interacted with the bot were sent this email, which is not ideal. 😭 We also noticed that when we made outbound calls while this email was live (we integrate with Aircall), users were sent this email - also not ideal. It would be helpful if we could specify last heard from via email and text only
I hope this helps other teams who need a quick auto-reply solution! Here for any questions or feedback
If you've gotten this far...I'm curious, has anyone had success using the autoresponder feature within Gmail for an email that's connected to Intercom?