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How do you personalize outbound messages effectively in Intercom?

  • 25 January 2025
  • 1 reply
  • 30 views

I’m looking for tips on using attributes, segmentation, or dynamic content to make messages more engaging and relevant. Are there specific workflows, templates, or automation techniques (Read More) you’ve found effective for creating a tailored experience that resonates with users?

Best answer by Jacques Reynolds

Hey ​@harborbreeze 👋 Jacques here from Intercom Support. I hope all is well today!

To make your messages more engaging and relevant using attributes, segmentation, or dynamic content, consider the following tips:

  1. Effective Targeting: Use Intercom's Proactive Support to send targeted messages to the right people at the right time. This involves creating dynamic and fixed audiences based on user behavior and attributes.
  2. Segmentation: Create segments of active users by applying filters such as "Last seen less than 30 days ago" or "Last opened email less than 30 days ago." This helps in targeting users who are actively engaging with your product.
  3. Automation and Workflows: Utilize workflows to automatically tag users based on specific criteria, such as frequent purchases or positive feedback. This can help in identifying "Brand lovers" and tailoring messages to them.
  4. Series Coordination: Coordinate various message types like chats, emails, and push notifications using behavior-based triggers to guide users towards a set goal. This ensures a cohesive and personalized user experience.
  5. Performance Insights: Regularly review performance metrics to understand how your messages are being received and make necessary adjustments to improve engagement.

For more detailed guidance, you can explore Intercom's resources on Proactive Support and Customer Engagement.

Hope this helps!

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1 reply

Jacques Reynolds
Intercom Team
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Hey ​@harborbreeze 👋 Jacques here from Intercom Support. I hope all is well today!

To make your messages more engaging and relevant using attributes, segmentation, or dynamic content, consider the following tips:

  1. Effective Targeting: Use Intercom's Proactive Support to send targeted messages to the right people at the right time. This involves creating dynamic and fixed audiences based on user behavior and attributes.
  2. Segmentation: Create segments of active users by applying filters such as "Last seen less than 30 days ago" or "Last opened email less than 30 days ago." This helps in targeting users who are actively engaging with your product.
  3. Automation and Workflows: Utilize workflows to automatically tag users based on specific criteria, such as frequent purchases or positive feedback. This can help in identifying "Brand lovers" and tailoring messages to them.
  4. Series Coordination: Coordinate various message types like chats, emails, and push notifications using behavior-based triggers to guide users towards a set goal. This ensures a cohesive and personalized user experience.
  5. Performance Insights: Regularly review performance metrics to understand how your messages are being received and make necessary adjustments to improve engagement.

For more detailed guidance, you can explore Intercom's resources on Proactive Support and Customer Engagement.

Hope this helps!


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